Jeffrey A. Reigle, President & Chief Executive Officer

Jeffrey A. Reigle represents the third generation of Reigles to lead the company. With his extensive sales and production background and enthusiastic management style, Jeff is uniquely qualified to lead the largest privately owned housewares manufacturing company in the United States. Mr. Reigle was born in West Bend, Wisconsin, and continues to reside in that city. He graduated from Carroll College in Waukesha, Wisconsin in 1973, with a Bachelor's Degree in Business.

Jeffrey joined the company in 1973 as a management trainee and held several progressively responsible positions within Regal Ware, including various sales and production management positions from 1973-1984; Vice President, Corporate Development from 1984-1986; Vice President, Sales from 1986-1988; Executive Vice President, Housewares Sales from 1988-1991.

Mr. Reigle is actively involved in numerous industry organizations, including Vice Chairman, Direct Selling Association; Chairman of the Direct Selling Education Foundation Board of Directors; member of the Direct Selling Association Development Committee; and member of the Cookware Manufacturers Association Board of Directors. As a community leader, he serves on the Board of Directors of the St. Francis Bank Foundation.