Manufacturing Agreement Extended for USA-Made Cookware

Kewaskum, Wisconsin (April 17, 2006) - Regal Ware Worldwide and Advanced Marketing, Inc. announced today that they have signed an extension to their agreement whereby Regal Ware will manufacture the Kitchen Craft® and Lustre Craft® cookware brands for Advanced Marketing.

The multi-million dollar agreement will extend the manufacture of these high-quality stainless steel cookware brands at Regal Ware’s West Bend, Wisconsin manufacturing facility.

David Hurley, President and CEO of Advanced Marketing, Inc., said, “Our mission, as an American company marketing American-made merchandise, is to provide the health conscious consumer with the very highest quality available in today’s highly competitive markets.   From its inception in the early 1900s, our product has been manufactured by West Bend Cookware.   We are pleased to continue our legacy with this division of Regal Ware Worldwide.”

“The extension of this agreement is a welcome fit with our mission of providing products and services focused on health and nutrition,” according to Jeffrey Reigle, President and CEO of Regal Ware Worldwide.   “Our long and successful history as the manufacturing partner for Advanced Marketing’s line of products uniquely positions both of our companies for continued success.”

About Regal Ware Worldwide

Regal Ware, founded in 1945, is a widely respected name in the housewares industry. Regal Ware products are available throughout the United States, Canada, Mexico, South America, Asia and Europe; and include items designed to promote the health and nutrition of today’s consumer such as quality range-top cookware, home drinking water purification systems, and products specific to the food service industry.   This year Regal Ware will celebrate the 95th anniversary of its West Bend Cookware division, which it acquired in 2002.   For more information about Regal Ware, visit their website at www.regalware.com.

About Advanced Marketing, Inc.

Advanced Marketing, Inc., based in Mount Dora, Florida, was established nearly 36 years ago as a premiere sales and marketing company for Kitchen Craft® cookware.   The company has posted double-digit sales growth for the past 18 years with its Kitchen Craft® brand, and features more than 100 independent distributors marketing cookware under that brand name today.   For more information visit their website at www.cookforlife.com.

The company has also enjoyed triple-digit sales growth numbers separately with the addition of the Lustre Craft® brand name to its sales line-up in 2000.   Visit their website at www.lustrecraftcookware.com. www.lustrecraftcookware.com.