Regal Ware is a privately-held, American-owned company that takes pride in producing cookware, using high quality global materials, at its manufacturing facility located in West Bend, Wisconsin.
Using successful sales and management strategies, state-of-the-art equipment, and astute business acquisitions, Regal Ware's legacy has expanded to embody a history of continuous manufacturing of high-quality cookware dating back to 1911. The history of Regal Ware is a story of stability and enduring value amid constant and dramatic change. While remaining committed to the production of one of humankind's most basic and staple products—cookware—Regal Ware has risen to the top of the industry.
An emphasis on quality and pride in workmanship while treating employees with respect has been a key success factor in the history of Regal Ware. Regal Ware’s first products were two stainless steel saucepans. Today the Regal Ware name is a mark of quality that can be found on cookware in homes around the world. Regal Ware products have impacted more than 50 million people in our nearly 100-year history.
Drawing on a legacy of more than 100 years of cookware manufacturing expertise, Regal Ware is the only company capable of domestic finishing of different cookware constructions at its West Bend, Wisconsin manufacturing plant to ensure quality consistency, control, and centralized distribution. Regal Ware’s highly skilled professionals are committed to creating world-class quality products including stainless steel cookware, multi-ply cookware, and gravity-cast aluminum cookware.
The impact that Regal Ware and its products have had worldwide is widely recognized; so much so that in November 2008 the Washington County Historical Society (Wisconsin) opened an entire museum solely dedicated to the history and products of Regal Ware and its acquired companies. In addition, a book documenting the history of the company was released in September 2009. Titled, “The History of the Aluminum Industry in Washington County”, this book tells the story of Regal Ware and includes historical photos.
The development of self-motivated, creative-minded employees is a philosophy passed on by our founders J.O. Reigle, L.N. Peterson, and Edna Oster. The company remains committed to providing opportunities for all employees to develop their talent to the fullest. This dedicated and responsible workforce has enjoyed a stake and sense of ownership at Regal Ware, exhibited in part by their remarkable staying power. It is not unusual to have several members of a single family working at Regal Ware, and the company has employed three and four generations of many current employees.
The bond that exists between Regal Ware and its employees has also prevailed between the company and the community. Corporate headquarters remain firmly planted in the small village of Kewaskum, Wisconsin where it was founded; and our manufacturing facility is located in West Bend, Wisconsin. The company is known for its generosity in donating products for local non-profit fundraisers, and also for its financial support of local, national, and international worthwhile causes. Employees themselves donate countless hours to local non-profit and service organizations.
Well over 100 students have benefited from educational scholarships funded by Regal Ware over the years. In at least one case, the scholarship recipient went on to become an executive with the company. Joe Swanson, a 1979 recipient of the J.O. Reigle Scholarship, currently holds the position of Senior Vice President of Operations.
Regal Ware Historical Timeline
|1911||Incorporation of The West Bend Company, to be acquired by Regal Ware in 2002.|
|1919||Founding of the Kewaskum Aluminum Company, later to be named Regal Ware, Inc. The patented Aluminum Waterless Cooker is introduced.|
|1930s||The Kewaskum Aluminum Company keeps employees on the payroll during the Great Depression with activities such as grounds maintenance and painting the building.|
|1945||J.O. Reigle and 2 associates purchase the Kewaskum Aluminum Company and incorporate as the Kewaskum Utensil Company.|
|1950||Product line rapidly expands to include a full line of high quality aluminum cookware and electrics.|
|1951||Corporate name is changed to Regal Ware, Inc.|
|1955||Regal Ware revolutionizes the cookware industry with the introduction of colorful anodized accessories.|
|1956||Regal Ware introduces stainless steel waterless cookware for direct sales|
|1960||Regal Ware becomes one of the first companies to feature Teflon® nonstick coated cookware, dramatically changing the way the world cooks.|
|1961||The word Aluminum is dropped from the West Bend Company name.|
|1964||Regal Ware purchases Buckeye Aluminum of Wooster, Ohio.|
|1965||James D. Reigle is named President of the Company. The PolyPerk® coffeemaker is introduced and, in a few short years, becomes America’s best selling percolator.|
|1967||Regal Ware acquires the cookware division of Norris Industries.|
|1969||The National Aluminum Manufacturing Company of Peoria, Illinois becomes the third major acquisition in the 1960s for Regal Ware.|
|1970||Building on its lead in fashion cookware, Regal Ware introduces decorative stripes to its wide selection of colored items.|
|1972||Regal Ware purchases the cookware division of Sunbeam Corporation.|
|1976||Regal Ware celebrates production of 5 million canteens for the Boy Scouts of America. Boy Scout canteens were one of the earliest products manufactured by the company.|
|1977||Regal Ware introduces the Temp Tone® knob, a unique feature in direct sales cookware.|
|1979||Regal Ware acquires Dallas, Texas-based Saladmaster®, a recognized leader in cookware sales.|
|1984||Regal Ware purchases Club Products from Standex Industries, including the Kitchen Fair® Division.|
|1985||Regal Ware is among the first to recognize the potential of automatic bread makers and introduces “The Bread Machine by Regal.”|
|1990||Regal Ware’s commitment to innovation continues with a patented process to apply a lifetime warranted non-stick coating.|
|1991||Regal Ware expands marketing efforts in England and Europe. Classica® joins the Regal Ware family of brands.|
|1992||Jeffrey A. Reigle assumes leadership of Regal Ware as President and Chief Executive Officer.|
|1995||Regal Ware celebrates the 50 Year Anniversary of the incorporation of Regal Ware. Arthur Anderson and the Milwaukee Journal name Regal Ware, Inc. among the top 30 privately-held Wisconsin companies.|
|1999||Regal Ware exits the entry-level retail cookware market and focuses sales and marketing efforts on cookware sold direct-to-the-consumer by direct sellers, a market that has remained a cornerstone of the company since its founding.|
|2002||Regal Ware acquires assets of The West Bend Company of West Bend, Wisconsin, including the Lifetime®, Royal Queen®, and West Bend Cookware® brands.|
|2003||Regal Ware, Inc. sells West Bend small kitchen appliance division.|
|2005||The Regal Ware Worldwide™ identity is introduced as a visible symbol of the corporation’s drive and core value values of Integrity, Dedication, Performance, and Pride.|
|2006||Regal Ware is named the recipient of Orion’s Environmental Stewardship Award for an energy-efficient lighting project in its manufacturing facility in West Bend, Wisconsin. The environmental impact over the lifetime of the fixtures installed will decrease air pollution and environmental damage by 22,620 tons of carbon dioxide, 6,169 tons of carbon, 83 tons of sulfur dioxide, 193 tons of nitrous oxides, and 3 pounds of mercury. This is the equivalent of planting 5,534 acres of trees.|
|2007||Regal Ware, Inc. sells food service division.|
|2008||Regal Ware Worldwide hosts plant tours as part of Industry Week’s 2008 Best Plants Conference, focusing on the company’s commitment to Lean Manufacturing disciplines. Washington County Historical Society opens a Cookware Museum devoted to the products of Regal Ware and its acquired companies.|
|2009||Regal Ware is featured in two episodes on the Discovery Channel’s show, “How Stuff’s Made.” One episode focused on Regal Ware’s cast aluminum product, while the second showcased the company’s stainless steel manufacturing capabilities.|
|2011||Regal Ware celebrates 100 years of manufacturing quality cookware in West Bend and Kewaskum, Wisconsin.|
|2015||Regal Ware, Inc. launches American Kitchen Cookware and E-commerce.
|2016||Regal Ware, Inc. opens European Headquarters.
|2017||Regal Ware, Inc. acquires Mirador Thermal Innovations.
|2018||Regal Ware, Inc. acquires Espro, a manufacturer of premium coffee and tea presses.
|2018||Regal Ware, Inc. launches two new cookware brands, 1919 and Christopher Kimball by 1919.
|2019||Regal Ware, Inc. sells Kitchen Fair division.