Regal Ware

REGAL WARE ANNOUNCES SUNSET OF LIFETIME® BRAND

Apr 20, 2022

Lifetime Cookware Distributors Will Have the Opportunity to Rebrand Under the Saladmaster® Program

Kewaskum, Wisconsin (April 20, 2022) –  Regal Ware, Inc. announced today that the Lifetime Cookware brand will be transitioning into the Saladmaster direct selling division. The fusion of these two legacy cookware brands was disclosed today by Ryan Reigle President of Regal Ware, Inc., a leading, privately held and family-owned company based in Wisconsin that markets premium food and beverage preparation products.  All Lifetime Cookware distributors will have the opportunity to rebrand under the Saladmaster program, and Regal Ware employees and assets involved in Lifetime will be redeployed within our business as part of the transition.  Lifetime will officially cease production by the end of 2022.  

“Regal Ware has taken careful preparations to successfully transition our Lifetime family to Saladmaster,” says Doug Reigle, Senior Vice President of Sales at Regal Ware.  “Our distributors will greatly benefit from Saladmaster’s business model which provides a turnkey solution that will allow them to grow a solid business and readily meet revenue-dependent milestones.  We understand how beloved Lifetime is and feel positively about providing a plethora of top-quality new items from the Saladmaster collection as a natural replacement.  To quote Regal Ware’s founder J.O. Reigle, ‘The strength of our past is the story of who we are today and the stepping-stone to a fabulous future.’  It’s been an honor to have the Lifetime brand as part of the Regal Ware family for so many years, and we are looking forward to what the future holds for Saladmaster with the strengthened Lifetime distribution team.”

Manufactured since 1909 in the USA, the transition of Lifetime’s distributors to Saladmaster should be synergistic.  Both cookware brands focus on a minimum moisture method of healthy nutritious cooking that locks in moisture and maintains food’s natural flavor with no need to add butter, oil, or excess fat to flavor food. Favorite recipes can be made healthier without sacrificing the taste. 

Customer service at Regal Ware will continue to support the Lifetime consumer with warranty and product needs.

ABOUT REGAL WARE, INC.

Regal Ware, Inc. is a leading, privately held and family-owned company based in Wisconsin that markets premium food and beverage preparation products. Regal Ware and its divisions bring to market meaningful solutions that enhance and enrich life by bringing families together. Our growing portfolio of premier brands, including Saladmaster, American Kitchen® and ESPRO®, are marketed and made available to millions of consumers through an omni-channel approach via direct sales, retail, and ecommerce. Regal Ware delivers products and services to its customers in over 60 countries across the globe.