Kewaskum, Wisconsin (March 2, 2021) – Regal Ware, Inc., is pleased to announce the appointment of Milissa Rick to Vice President of Marketing. In this role Milissa will assume responsibility for Regal Ware’s marketing structure and approach, digital marketing platforms, and enhancing the customer/consumer experience through brand, product, and service interfaces. She will work closely with Regal Ware’s divisions and brands including Saladmaster® and ESPRO® on strategic marketing programs. Milissa has 20 years’ experience leading strategy creation, innovative product launches, customer insights, brand building, and team leadership for global consumer brands. She has spent her career working in various organizations including higher education at the University of Wisconsin-Whitewater, in research and social media agencies, and the last ten years leading global brand marketing for heritage consumer brands including Schwinn and Mongoose Bicycles and Lands’ End. “I am pleased to welcome Milissa onboard,” said Ryan Reigle, Sr. Vice President, Sales. “Her deep experience and impressive accomplishments will help Regal Ware strengthen brand engagement and positively impact sales, while growing and retaining our customer base.” Milissa holds a Master of Business Administration and Bachelor of Administration both in Marketing from the University of Wisconsin-Whitewater. Milissa and her husband, Mike, have two children and reside in Janesville, WI.
About Regal Ware
Regal Ware, Inc. is a leading, privately-held and family owned company based in Wisconsin that markets premium food and beverage preparation products. Regal Ware and its divisions bring to market meaningful solutions that enhance and enrich life by bringing families together. Our growing portfolio of premier brands, include Saladmaster®, Lifetime®, American Kitchen® and ESPRO®, are marketed and made available to millions of consumers through an omni-channel approach via direct sales, retail and ecommerce. Regal Ware delivers products and services to its customers in over 60 countries across the globe.
