Serena Petri

Regal Ware Welcomes Serena Petri as Omnichannel General Manager

Jun 14, 2022

Seasoned Leader Brings More Than 20 Years to Drive Omnichannel Strategy and Growth

Kewaskum, Wisconsin (June 14, 2022) Regal Ware Inc., welcomes Serena Petri as the Omnichannel General Manager for American Kitchen® cookware and ESPRO® brewing products.  Ms. Petri will be responsible for building and implementing Omnichannel strategic initiatives for both product lines.

Ms. Petri previously worked for premier consumer driven organizations including Lands’ End, Nautilus, Johnson Health Tech, Johnson Outdoors, and American Girl. She brings to Regal Ware over 20 years of experience in durable goods maximizing sales, profits, and market share, leading brand strategy, developing consumer insights, and launching innovative products.

“Serena has the perfect combination of talents to help us grow our Omnichannel business profitably,” says Milissa Rick, Executive VP & Chief Marketing Officer. “Her prior experience is impressive, growing e-commerce channels within organizations from $1 million to $20 million in a couple years. We are poised to do tremendous business under her leadership with ESPRO® and American Kitchen®.”

Ms. Petri received a Bachelor of Arts degree from the University of Wisconsin-Madison. She has been a member of Executive Agenda for almost a decade. Ms. Petri is also an avid outdoor enthusiast and is active in her community, volunteering at a local food pantry and library.

Regal Ware, Inc. is a leading, privately held and family-owned company based in Wisconsin that markets premium food and beverage preparation products. Regal Ware and its divisions bring to market meaningful solutions that enhance and enrich life by bringing families together. Our growing portfolio of premier brands, include Saladmaster®, Lifetime®, American Kitchen® and ESPRO®, are marketed and made available to millions of consumers through an omni-channel approach via direct sales, retail and ecommerce. Regal Ware delivers products and services to its customers in over 60 countries across the globe.