Our story

Regal Ware is a privately-held, American-owned company that takes pride in producing cookware, using high quality global materials, at its manufacturing facility located in West Bend, Wisconsin. Using successful sales and management strategies, state-of-the-art equipment, and astute business acquisitions, Regal Ware’s legacy has expanded to embody a history of continuous manufacturing of high-quality cookware dating back to 1911. The history of Regal Ware is a story of stability and enduring value amid constant and dramatic change. While remaining committed to the production of one of humankind’s most basic and staple products—cookware—Regal Ware has risen to the top of the industry.

An emphasis on quality and pride in workmanship while treating employees with respect has been a key success factor in the history of Regal Ware. Regal Ware’s first products were two stainless steel saucepans. Today the Regal Ware name is a mark of quality that can be found on cookware in homes around the world. Regal Ware products have impacted more than 50 million people in our nearly 100-year history.

Drawing on a legacy of more than 100 years of cookware manufacturing expertise, Regal Ware is the only company capable of domestic finishing of different cookware constructions at its West Bend, Wisconsin manufacturing plant to ensure quality consistency, control, and centralized distribution. Regal Ware’s highly skilled professionals are committed to creating world-class quality products including stainless steel cookware, multi-ply cookware, and gravity-cast aluminum cookware.

The impact that Regal Ware and its products have had worldwide is widely recognized; so much so that in November 2008 the Washington County Historical Society (Wisconsin) opened an entire museum solely dedicated to the history and products of Regal Ware and its acquired companies. In addition, a book documenting the history of the company was released in September 2009. Titled, “The History of the Aluminum Industry in Washington County”, this book tells the story of Regal Ware and includes historical photos.

The development of self-motivated, creative-minded employees is a philosophy passed on by our founders J.O. Reigle, L.N. Peterson, and Edna Oster. The company remains committed to providing opportunities for all employees to develop their talent to the fullest. This dedicated and responsible workforce has enjoyed a stake and sense of ownership at Regal Ware, exhibited in part by their remarkable staying power. It is not unusual to have several members of a single family working at Regal Ware, and the company has employed three and four generations of many current employees.

The bond that exists between Regal Ware and its employees has also prevailed between the company and the community. Corporate headquarters remain firmly planted in the small village of Kewaskum, Wisconsin where it was founded; and our manufacturing facility is located in West Bend, Wisconsin. The company is known for its generosity in donating products for local non-profit fundraisers, and also for its financial support of local, national, and international worthwhile causes. Employees themselves donate countless hours to local non-profit and service organizations.

Well over 100 students have benefited from educational scholarships funded by Regal Ware over the years. In at least one case, the scholarship recipient went on to become an executive with the company. Joe Swanson, a 1979 recipient of the J.O. Reigle Scholarship, currently holds the position of Senior Vice President of Operations.

History Timeline

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2019

Regal Ware, Inc. sells Kitchen Fair division.

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2018

Regal Ware, Inc. launches two new cookware brands, 1919 and Christopher Kimball by 1919.

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2018

Regal Ware, Inc. acquires ESPRO, a manufacturer of premium coffee and tea presses.

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2017

Regal Ware, Inc. acquires Mirador Thermal Innovations.

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2016

Regal Ware, Inc. opens European Headquarters.

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2015

Regal Ware, Inc. launches American Kitchen Cookware and E-commerce.

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2011

Regal Ware celebrates 100 years of manufacturing quality cookware in West Bend and Kewaskum, Wisconsin.

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2007

Regal Ware, Inc. sells food service division.

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2005

The Regal Ware Worldwide™ identity is introduced as a visible symbol of the corporation’s drive and core value values of Integrity, Dedication, Performance, and Pride.

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2003

Regal Ware, Inc. sells West Bend small kitchen appliance division.

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2002

Regal Ware acquires assets of The West Bend Company of West Bend, Wisconsin, including the Lifetime®, Royal Queen®, and West Bend Cookware® brands.

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1999

Regal Ware exits the entry-level retail cookware market and focuses sales and marketing efforts on cookware sold direct-to-the-consumer by direct sellers, a market that has remained a cornerstone of the company since its founding.

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1995

Regal Ware celebrates the 50 Year Anniversary of the incorporation of Regal Ware. Arthur Anderson and the Milwaukee Journal name Regal Ware, Inc. among the top 30 privately-held Wisconsin companies.

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1992

Jeffrey A. Reigle assumes leadership of Regal Ware as President and Chief Executive Officer.

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1991

Regal Ware expands marketing efforts in England and Europe. Classica® joins the Regal Ware family of brands.

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1984

Regal Ware purchases Club Products from Standex Industries, including the Kitchen Fair® Division.

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1979

Regal Ware acquires Dallas, Texas-based Saladmaster®, a recognized leader in cookware sales.

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1972

Regal Ware purchases the cookware division of Sunbeam Corporation.

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1969

The National Aluminum Manufacturing Company of Peoria, Illinois becomes the third major acquisition in the 1960s for Regal Ware.

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1967

Regal Ware acquires the cookware division of Norris Industries.

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1965

James D. Reigle is named President of the Company.

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1964

Regal Ware purchases Buckeye Aluminum of Wooster, Ohio.

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1951

Corporate name is changed to Regal Ware, Inc.

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1945

J.O. Reigle and 2 associates purchase the Kewaskum Aluminum Company and incorporate as the Kewaskum Utensil Company.

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1919

Founding of the Kewaskum Aluminum Company, later to be named Regal Ware, Inc. The patented Aluminum Waterless Cooker is introduced.

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1911

Incorporation of The West Bend Company, to be acquired by Regal Ware in 2002.

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