Saladmaster® President Ayo Olaseinde Inducted into the Direct Selling Association UK Hall of Fame
London, UK (May 19, 2025) – Saladmaster®, a global leader in healthy home cooking solutions, is thrilled to announce that its President, Ayo Olaseinde, was officially inducted into the Direct Selling Association (DSA) UK Hall of Fame during a prestigious national event on May 1, 2025. This esteemed recognition celebrates Ayo’s leadership, dedication to empowering entrepreneurs, and transformative impact on the direct selling industry.
The Direct Selling Association UK Hall of Fame honors individuals who have made significant contributions to the growth and integrity of the direct selling sector. Mr. Olaseinde’s induction acknowledges his decades-long career in direct sales and his innovative leadership at Saladmaster, where he has championed the mission to inspire healthier lifestyles and create meaningful opportunities for individuals worldwide. Under his guidance, Saladmaster has empowered countless entrepreneurs to build successful businesses while promoting nutritional cooking solutions in over 60 countries.
In announcing his induction, Susannah Schofield, Director General of the Direct Selling Association stated, “Ayo has dedicated decades to shaping, defending, and uplifting the world of direct selling. Through tireless advocacy, unwavering integrity, and a belief in people over profit, he’s left an indelible mark on our industry.”
In an inspiring acceptance speech, Ayo shared his deep connection to the direct selling industry, stating, “I am who I am today because of direct sales. We are a beacon of hope for everybody out there. We are the alternative University for Success. Think about it. Anybody can walk through your doors, and they have an opportunity to go from ordinary to extraordinary. That’s who we are. That’s what we do. That’s what I love so much about this profession.” His words underscored the transformative power of direct selling and Saladmaster’s role in fostering opportunity and success.
“Ayo Olaseinde embodies the heart of what makes direct selling so powerful: purpose-driven leadership, unwavering belief in people, and a relentless commitment to helping others achieve their fullest potential. His induction into the DSA UK Hall of Fame is not only a testament to his individual legacy, but a proud moment for all of us at Regal Ware and Saladmaster. We are honored to have Ayo on our team and are inspired every day by the impact he makes across our global community,” Ryan Reigle, Chairman and CEO, Regal Ware, Inc.
Ayo’s leadership has driven Saladmaster’s growth as a division of Regal Ware, reinforcing its commitment to high-quality, American-crafted cookware and nutritional culinary experiences. His strategic vision has expanded Saladmaster’s global footprint, including recent initiatives like the opening of the Tokyo Kitchen Studio in Japan, further solidifying the brand’s mission to help families eat better, live better, and achieve the life they desire.
Saladmaster congratulates Ayo on this well-deserved honor and remains committed to advancing its mission under his leadership, transforming lives one healthy meal at a time.
About Saladmaster
For almost 80 years, Saladmaster has been a pioneer in transforming the way people cook and live. Our premium cookware is engineered with precision using the Science of Saladmaster™, a scientifically designed cooking system that maximizes nutrition, enhances flavor, and optimizes energy efficiency. This innovative approach empowers individuals and families to make healthier choices with confidence. At Saladmaster, we believe in the power of transformation—just like our cookware system, our business opportunity is designed to help unlock your full potential, make a difference in society while building a career with a legacy, elevate your cooking, and nourish both the body and the bonds we share with others. Discover how Saladmaster’s dedication to quality, innovation, and personal growth can transform your kitchen and life at www.saladmaster.com.
About Regal Ware
At Regal Ware Inc., we have been enriching lives by bringing families together for over 80 years. As a fourth generation owned company, we proudly continue this tradition by acquiring brands that bring exceptional experiences, products, and solutions to the kitchen, then accelerating their growth by plugging them into The Regal Way, our strategic operating system of leading experts and shared resources. Our divisions include SynergyOps, our manufacturing division, and Saladmaster, our wholesale division. Our divisions proudly service global markets through various channels. Learn more at www.regalware.com