Board of Directors Announcement

Regal Ware Adds to Board of Directors with Appointment of Two Industry Veterans

Apr 18, 2024

Milwaukee, Wisconsin (April 18, 2024) – Regal Ware, Inc., a leading privately held, family-owned holding company with brands in the premium kitchen essentials and cookware industry, is excited to announce the addition of Jeff Whittle and Gene Windfeldt to its Board of Directors. Each brings experience that will enhance the strategic direction of the portfolio.

Jeff Whittle joins Regal Ware with a background as an EOS® Implementer, having honed his skills in the Dallas/Fort Worth, TX, area and beyond, extending his expertise to clients across several states. With an MBA, and a law degree under his belt, Jeff’s career encompasses more than 15 years of legal practice followed by over 20 years of leadership across various sectors, including professional services, enterprise software, and manufacturing. As the former CEO of Royal Seating, he led the company to distribute thousands of SKUs throughout North America, scaling operations efficiently and effectively.

“I am incredibly enthusiastic about the opportunity to serve on the Board of Directors at Regal Ware,” said Jeff Whittle. “The company’s ethos and their innovative spirit align perfectly with my professional experience, and I am eager to contribute to the next chapter of Regal Ware’s portfolio success story.”

Gene Windfeldt brings exceptional direct selling experience as the retired President and CEO of The Kirby Company, where his leadership catalyzed the company’s expansive growth, with sales reaching over 660,000 units. A maverick in direct sales and entrepreneurial ventures, Gene’s journey began with Kirby vacuums and culminated in executive leadership roles and the founding of Preferred Credit, Inc. His extensive board service across finance, health, and environmental organizations illustrates his diverse expertise and commitment to community enrichment.

Joining Regal Ware’s board, Gene Windfeldt remarked, “It’s a privilege to align with a company that prides itself on excellence. I am looking forward to applying my breadth of experience to contribute to Regal Ware’s growth and to continue delivering exceptional value to our customers worldwide.”

Ryan Reigle, Chairman of the Board, warmly welcomes the new members: “Jeff’s extensive operational acumen and Gene’s remarkable track record in direct selling leadership make them outstanding additions to our Board of Directors. We are excited to have such esteemed individuals join us as we look to our future business portfolio.”

Regal Ware’s decision to bring notable industry figures onto its board underscores the company’s dedication to leveraging high-caliber expertise to enhance its strategic operations. As Regal Ware continues to provide unmatched kitchen experiences and business opportunities to families around the globe, the addition of Jeff Whittle and Gene Windfeldt to the board is a step toward a future as promising as its heritage.

At Regal Ware Inc., we believe the kitchen is the heart of every home. Based in Milwaukee, Wisconsin, Regal Ware, Inc. stands as a leading privately held, family-owned company renowned for offering premium kitchen essentials. Our divisions and brands including Saladmaster, SynergyOps, American Kitchen, and Lifetime, provide innovative manufacturing solutions, cookware essentials, and business ownership opportunities, catering to families in over 60 countries across the globe. Regal Ware products are accessible globally through dealers, distributors, retailers, and ecommerce platforms. Through our commitment to meaningful solutions, Regal Ware and its divisions strive to enhance and enrich life by bringing families together. Learn more at